• What does Sweet William use instead of milk to make it Dairy Free?

    In Original chocolate versions, Sweet William uses the highest quality Australian soy flour instead of milk. In white chocolate variants a mixture of tapioca and soy is used and in dark chocolate no soy is used (but it is made on the same line as the soy versions).

  • How much protein does Sweet William chocolate contain?

    There is 8%. The same level found in regular milk chocolate.

  • How much fat does Sweet William Chocolate have? How does the fat content compare to regular chocolate?

    Sweet William chocolate contains a similar amount of total fat, but less saturated fat because there are no animal products used e.g. no milk.

  • Does it have sugar in it?

    Yes, Sweet William Original chocolate versions use sugar, but still contain 25% less sugar than other brands of chocolate. We also have 'No Added Sugar' variants which are naturally sweetened with Maltitol & Stevia.

  • Is it low GI (glycaemic index)?

    All of Sweet William's products are low GI (i.e. less than 55). Original variations have a GI of <40 which makes it very low GI. White chocolate and the Chocolate Spread and MUD spread have a GI <45. No added sugar products has GI <20


  • Is it suitable for Vegetarian and Vegans?

    Yes! There are no animal or animal derived products used in any of our products.

  • What about caffeine?

    Our Chocolate does use cocoa like real chocolate. Cocoa naturally contains caffeine, however the amount is so small it's not significant. A cup of black coffee has sixteen times as much caffeine as a 50g bar.

  • Do the products contain traces of nuts?

    No. Sweet William is a 100% dedicated nut free facility and all products are totally peanut and tree nut free.

  • Are GMO products used?

    No. Sweet William does not use any GMO ingredients and are careful to buy from sources free from GMO contamination.

  • What if someone is allergic to corn?

    Allergies are usually to corn proteins. There is a potential for a very small protein residue in Maltitol and Maltodextrin which made from corn starch but processing would virtually eliminate any residues remaining.

  • What is Inulin?

    Inulin is a soluble, natural plant fibre found in bananas, onions, chicory and Jerusalem artichokes. We source our inulin from Chicory Fibre.

  • What is maltodextrin?

    When starch (long chains of glucose units) is fully broken down it becomes glucose.

    Maltodextrin is a half way product that contains little starch and little glucose. It is often used to take the place of sugar (which can be up to 60% in normal chocolates).

  • What natural flavours are used?

    Vanilla, Chocolate, Caramel, Orange and Strawberry.

  • Does Sweet William Chocolate contain Palm Oil? And is it from sustainable resources?

    Palm oil is used in the cooking chocolate lines and Sweet William spread only. The palm oil used in our compound chocolate comes from sustainable palm plantations where there have never been any Orangutans. Our suppliers are founding members of the Round table of Sustainable Palm Oil (RSPO).

  • Is Sweet William chocolate alright for people with fructose malabsorption?

    Sweet William Sweet as and I’m Sweet enough chocolates use ingredients that slowly release fructose. Sweet William does not use Fructose, high fructose Corn syrup or Agave syrup (high in fructose).Anyone with fructose malabsorption should be able to enjoy our No Added Sugar varieties eg I’m Sweet Enough and Sweet As however over-indulgence is not recommended.

No Added Sugar (NAS) FAQ's;

  • Does Sweet William chocolate contain artificial sweeteners?

    No, the 'No Added Sugar' varieties contain Maltitol and a natural herbal sweetener, derived from the Stevia leaf.

  • Are the No Added Sugar products suitable for diabetics?

    Sweet William No added Sugar products are formulated with very low sugar levels so they do not cause blood glucose to spike once eaten. They are naturally sweetened with Stevia and Maltitol. Stevia extract does not adversely affect blood glucose levels and may be used freely by both diabetics and hypoglycemics.

  • Can you tell the difference between Regular chocolate and Sweet William No Added Sugar?

    Blind taste tests showed that people were unable to tell the difference between Sweet William Chocolate with or without sugar.

  • Do you know if it's low GI? (Glycaemic index)

    Sweet William's 'No Added Sugar' range has a very low GI of <20. Anything less than 55 is rated as low G.I.

  • What is sugar alcohol?

    Sugar alcohols have less kilojoules than sugars and are not as easily absorbed. The term alcohol is used by chemists to indicate it has an –OH at one end. It does not mean that it is like alcohol you drink. Maltitol is a sugar alcohol used by Sweet William in their No Added Sugar products. It is naturally occurring in chicory leaves and malted barley.

    Sugar alcohols are a family of naturally occurring modified sugars that do not encourage tooth decay.

    Excess consumption per day may have a laxative effect. ie more than 50g per day or eating 200g of No Added Sugar chocolate products (I’m Sweet enough, Sweet As)

  • What is Maltitol?

    Maltitol is a natural sweetener made from corn starch and is 90% as sweet as sugar. Maltitol is slowly absorbed into the blood and as such has low impact on raising blood sugar levels, making it more suitable for diabetics than regular chocolate.

  • What is Stevia?

    Stevia is a completely natural, non-caloric, sweet-tasting plant used to replace sugar. Stevia extract does not adversely affect blood glucose levels and may be used freely by both diabetics and hypoglycemics. Stevia leaf extract is 300 times sweeter than sugar.